Enthusiasm

Americans show great interest in sports betting

The American Gaming Association’s annual national survey of US NFL betting plans shows that a record 45.2 million Americans will bet on the 2021 NFL season, up to 36 percent from the 2020 NFL season.

The sharp increase in betting plans this year can be attributed to the expansion of legal sports betting options and increased enthusiasm overall for the coming season. Fans in 18 states and Washington, DC had access to operational and legal sports betting at the start of the 2020 season. At the start of the 2021 season, Americans will be able to place legal sports betting in 26 states and Washington, DC. , with five more states likely to offer legal sports betting by the end of the season. *

“Sports betting is more popular than ever among Americans, and the enthusiasm of punters for the upcoming NFL season highlights the remarkable growth of the industry over the past three years,” said AGA President and CEO, Bill Miller.

“It is important to note that when the 2021 NFL season begins, over 111 million * American adults will be able to bet securely with regulated sports betting in their home country rather than with the predatory illegal market. “

While betting on the NFL is expected to increase for all betting methods, betting with online sports betting is expected to see the largest increase in 2020, while illegal bookmakers are expected to experience the slowest growth:

  • 21.7 million American adults will casually bet on the 2021 NFL season with friends, up 31% from 2020.
  • 19.5 million will place a bet online (legal and illegal), up 73% from 2020.
  • 14.6 million will participate in a paid fantasy contest or other type of pool competition, up 69% from 2021.
  • 10.5 million will place a bet on a physical casino bookie, up 58% from 2020.
  • 6.7 million will place a bet with a bookmaker, up 13% from 2020.

AGA research also shows the significant value of sports betting to the league, with 37% of NFL fans planning to bet on this year’s NFL season, including nearly half (47%) of self-proclaimed NFL fans. Additionally, 44% of all Americans and 63% of NFL fans believe that on-site sports betting will add entertainment value to attending in-person sporting events.

Along with the expansion of the legal market, increased fan enthusiasm will also boost NFL betting this year, as 25% of Americans say they are more excited about the upcoming season than in previous seasons, up from 18% annually. latest.

Fans in the Northeast (21%) are the most interested in betting on the NFL this year, followed by the West (18%), Midwest (17%) and South (15%).

“Fans are the heart of professional sport, and leagues like the NFL are realizing the full potential of sports betting to boost fan engagement,” Miller added. “To capitalize on this tremendous opportunity, the NFL and its 32 teams must also realize their responsibility to educate fans and promote responsible gaming.”

Among expected punters, the Chiefs are the most popular pick to win the Super Bowl (15%), followed by the Buccaneers (11%) and Cowboys (7%).

* Includes the scheduled launch of Arizona, South Dakota and Washington by the NFL kickoff on September 9.

Methodology
Morning Consult, on behalf of the American Gaming Association, conducted an online survey from August 25 to 30, 2021, with a national sample of 2,200 American adults. Data were weighted to approximate a target sample of adults based on age, education, sex, race and region. The results of the full survey have a margin of error of +/- 2%.

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