Enthusiasm

Big Ten football coaches are excited about the name, image and likeness

During the Big Ten Media Days in Indianapolis, football coaches showed their support for the new NCAA guidelines.

Jerod ringwald

Minnesota head coach PJ Fleck leaves the field on day one of the Big Ten Media Days at Lucas Oil Stadium in Indianapolis, Indiana on Thursday, July 22.


INDIANAPOLIS – Minnesota head football coach PJ Fleck is excited for student-athletes across the country to benefit from the name, image and likeness.

Especially in Minneapolis.

“I’m lively. I’m excited about the name, the image and the likeness,” Fleck said at the Big Ten Football Media Days. “Now there is no Minnesota state law yet. So we have to be able to follow the guidelines of the NCAA and, of course, the University of Minnesota. But it’s great that the players can now benefit from their name, image and likeness. It was happening. We all knew that, and being from the urban area like we are, with the big companies that we have, that will only benefit our student-athletes, and we already have many student-athletes benefiting from it. I think it’s a really positive thing that we’re seeing moving forward.

Minneapolis is home to 18 Fortune 500 companies, giving Minnesota student-athletes plenty of opportunities to partner with businesses in the city. .

But in schools in small towns, like Iowa City or Lincoln, players will have to rely on the city’s passion for the team.

And local restaurants have delivered.

In Lincoln, Nebraska, Runzas – a local sandwich shop – donated free food to the top 100 athletes who promoted the Runza rewards app. Nebraska tight end Austin Allen was one of the first to take advantage of the deal.

Hawkeye running back Tyler Goodson, wide receiver Tyrone Tracy Jr. and defensive back Dane Belton hosted an autograph signing event at Graze – an Iowa City-based restaurant – on July 18.

Goodson is planning another autograph event at the Airliner, a local bar in Iowa City, on July 24.

“I’m excited about the NIL, it’s going to change the landscape of college football, probably college athletics in general, but anything that benefits our student-athletes I’m really excited,” said the head coach from Nebraska, Scott Frost. “I think Nebraska is uniquely positioned to take advantage of it, just because of the passion that surrounds football in Nebraska. We’re the only show in town, we’ve got fans across the country, and all of our eyes are on us and the state of Nebraska. I think there will be a lot of people who will want to partner with our players and help give them advantages.

But Big Ten’s football coaches are also concerned that their athletes may fall victim to potential scams. On July 1, the first day, athletes could capitalize on NIL, a host of gamers in partnership with YOKE Gaming – a platform for people to play video games with their favorite athletes.

Less than a week later, the lawyers took Twitter to warn athletes – under contract, YOKE Gaming may copy and distribute video game experiences without paying royalties to the athlete. Student-athletes also cannot save or post the content they create on YOKE games.

“I just told the guys from our team meeting that we had [about NIL], ‘So listen, you have to understand that this is a job. and use the right path. ‘ Northwestern head coach Pat Fitzgerald said. “And you also get the big picture here. Many of you will be NFL players, let’s not put your market level here, so be really patient, go through it the right way.

For schools without state laws regarding the NIL – like Iowa and Minnesota – it was up to the universities to put in place policies and education for their student-athletes.

It’s a new process for universities, coaches and student-athletes.

“A month ago, nobody really got it,” Iowa head coach Kirk Ferentz said. “We’re starting to see it now, and it’s going to be a huge learning curve, I think, for everyone. “” The obvious things are that first and foremost you don’t want your players to be taken advantage of for not treating them fairly, especially when it comes to finances. It’s really important.

Iowa announced its new NIL education program, FLIGHT, June 25.

“The great thing we need to keep doing is keep adding education,” Fleck said. “Because with the name, image and likeness come these things like taxes, right, scams, tight, agents. . We must continue to educate the student athlete. This is what we have already incorporated into our program.


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