Valvoline Cummins, the supplier of automotive lubricants and services, has announced its new TVC, ‘Baccho Jaisa Juno‘. With this, the brand aims to celebrate the idea of remaining original, innovating and staying at the forefront while preserving its heritage.
The campaign captures the idea that children have always been the best example of originality as they constantly innovate and experiment and Valvoline celebrates this by bringing the same curiosity and passion to the brand and its philosophy.
The campaign will be broadcast on all popular GECs, news channels and digital platforms.
Sandeep Kalia, Managing Director of Valvoline Cummins, said: ‘We are one of the fastest growing lubricant brands in India and the campaign released’Baccho Jaisa Juno‘testifies to our 150 years of trust and credibility that the brand enjoys around the world.
“Our new campaign reinforces the brand’s promise of continuous innovation which has been a constant for us for over 150 years. What keeps us going is our relentless passion and curiosity for the evolution of technology that helps us create offers that are in tune with consumer trends. Creative inspiration came from the inherent curiosity and originality of children and the passion they manifest. It kind of embodies the essence of our brand, making us the original motor oil, ”said Ipshita Chowdhury, Marketing Director, Valvoline Cummins.
Arjuna Gaur, Executive Creative Director of Leo Burnett India, said: “Our attempt was to create a performance that will resonate best with Indian audiences. We wanted to show what makes and maintains the originality of the brand, its passion for continuous innovation, in an interesting way. The idea was to capture the innate curiosity and passion that children have when they are determined to do something. Valvoline has the same passion for staying original and providing the best engine oil for every automobile. “
Watch the movie here;